Marketing Assistant

About My 420 Tours:

My 420 Tours celebrates the natural properties of a widely misunderstood plant and the ever-growing movement to bring it to light. We’re at the forefront of cannabis travel, offering visitors a glimpse into the cutting-edge world of legalization in Colorado and beyond. We understand how lucky we are to live in a state that not only supports our business, but fosters the cannabis industry as a whole.

Our vision is to connect the cannabis community worldwide through educational and authentic cannabis experiences. We aim to dispel shame and replace it with a sense of acceptance, sky-high standards, knowledge and pride. We achieve this by building a team of individuals who are passionate about creating positive change in the world, and who enjoy working together towards that common goal.

Objective:

The primary objective of this position is to support the Director of Marketing in day to day tasks.  My 420 Tours is a growing company with many moving parts that need to be strategically managed with the goal of driving exposure to the brand. 

Responsibilities:

Marketing Assistant expectations

• Drive exposure through developing and managing social media content.
• Blog Post content drafting with built-to-rank finished products.
• Event calendar maintenance
• Field marketing, street team and special event attendance and operations.
• Assist in the development and implementation of the marketing campaigns to increase web traffic.
• Maintain quality digital reputation for all marketing verticals.
• Promote the My 420 Tours endorsed products and sponsors in every engagement.
• Provide the best customer experience possible for all potential My 420 Tours guests.

Cross-departmental responsibilities

• Attend regular team meetings and maintain knowledge of ongoing and upcoming company operations to ensure effective communication with customers.
• Confer with company leadership, external advisors and staff members to discuss issues, coordinate activities, and resolve problems.
• Actively coordinate, communicate and cooperate with other business leaders to achieve company goals.

Planning Administration

• Assist the company in determining and meeting its’ short term and long-term objectives
• Updated job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Education Requirements & Preferred Skills:

• Three years of related experience.
• Excellent oral and written communication skills, including basic computer skills and familiarity with Google Suite.
• Extremely professional and driven.
• High ability and desire to learn, change and improve.
• Social Media marketing strategy
• Effective time management and organization skills.
• Content and Website development using Word Press
• SEO and SEM familiarity.
• Maintain a valid driver’s license.

Competencies:

• Accountability – Ability to take responsibility for one’s own actions, for those of your department, and for our company.
• Active Listening – Ability to actively attend to, convey, and understand the comments and questions of others.
• Attendance – Consistently reports to work as required and completes normal work hours.
• Business Acumen – Ability to grasp and understand business concepts and issues.
• Communication, Oral – Ability to communicate effectively with others using the spoken word.
• Communication, Written – Ability to communicate in writing clearly and concisely.
• Conceptual Thinking – Ability to think in terms of abstract ideas.
• Decision Making – Ability to make critical decisions while following company procedures.
• Delegating Responsibility – Ability to allocate authority and/or task responsibility to appropriate people.
• Financial Aptitude – Ability to understand and explain economic and accounting information, prepare and manage budgets, and make sound long-term investment decisions.
• Follow Through – Ability to continue a plan, project, task, or the like to its completion to make sure the situation is resolved and appropriate individuals are updated.
• Innovation – Ability to look beyond the standard solutions and develop recommendations that have not been tried before.
• Interpersonal – Ability to interact well with others, taking into account their feelings and perspectives in a thoughtful and respectful manner.
• Leadership – Ability to create loyalty and motivation through demonstrated leadership characteristics, leading by example, appropriate praise and constructive criticism, and maintaining the highest ethical standards.
• Multi-Tasking – Ability to manage multiple competing projects and priorities and make effective decisions as to the appropriate time and resource allocations.
• Professionalism – Ability to maintain a professional image and attitude in all facets of this position.
• Project Management – Ability to organize and direct a project to completion.
• Strategic Planning – Ability to develop a vision for the future and create a culture in which the long-range goals can be achieved.
• Teamwork – Ability to integrate with and contribute to an effective and efficient team.
• Working Under Pressure – Ability to complete assigned tasks under stressful situations.

Additional Requirements:  

• Excellent attendance.
• Urgency, timeliness and detail minded in work habits.
• Actively participate in and attend weekly team meetings.
• Knowledge of the legal cannabis industry in Colorado, as well as other states and countries that have adopted legalization.
• Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Growth oriented.
• Self-motivated and enthusiastic.
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Must be available to work weekends if needed.

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