Danny Schaefer is a pioneer in the development of the cannabis industry in Colorado and trailblazer in the marijuana tourism sector in America, integrating cannabis into mainstream travel experiences. When Colorado passed its landmark vote to legalize recreational use of marijuana in November 2012, Danny sold his interest in a telecoms company and set out with an entrepreneurial zeal for seizing on the “green rush”.

With his business partner and founder, JJ Walker, he was the first to recognize the demand for cannabis-themed travel experiences in Colorado. They packaged the first-ever cannabis tour in 2013 — blending adventure, experimentation and education — and launched a full-service agency, My 420 Tours, in early 2014.

A long-time advocate for the medicinal, therapeutic, and recreational benefits of cannabis, Danny has been highlighted and interviewed in national and international press for his role as the Father of Cannabis Tourism. He’s given keynote speeches at tradeshows in the cannabis field and the travel trade alike.  

We are cultivators of cannabis culture,” he notes on his role in the ever-growing cannabis movement. “There is no better way to give back to this amazing community than by creating dynamic, connecting, cannabis-driven events and experiences.”


Danny Schaefer My 420 Tours


Favorite thing to buy at the dispensary: As a connoisseur, when I’m looking for a really top-shelf experience, I shop for flower — mostly using my nose. As a busy entrepreneur, I shop for vaporizers loaded with the best concentrates because they’re just so portable and convenient when you’re on the go.

Advice for visitors to Denver:  Explore the city. It’s a small city, and you can see a lot in one day — whether you’re walking, biking, or using city transport. Hipster restaurants, contemporary art, the historic Mint, and much more all within the same few square miles.

Denver is a rare “three nines” location. This means that in the same day, you can do nine runs at a nearby ski resort, play nine holes of golf, and catch nine innings of baseball. I make it a point to do a “three nines” day every year.

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Denver pot tours - sushi and joints

Sushi & Joint Rolling Class

Every Thu, Fri, and Sat

7PM - 9PM

$79 Per Guest
Sushi. Joints. Denver-style. Refine your joint rolling technique and learn to roll sushi. Then feast on your creations.
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Denver pot tours - beer and weed

Buds & Beers: A Grow & Brewery Tour

Every Thu, Fri and Sat 


$89 Per Guest
A Cannabis-themed Beer Tour. Get lit like the locals on a party bus to a grow house, dispensaries, & a craft brewery.
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Denver pot tours - cooking with cannabis

Custom Sushi & Joint Rolling Class

Everyday beginning at 11AM
$550 for parties of 3 people
Roll J's and Sushi. These is not a more creative and fun way to enjoy Denver than this right here!
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Important COVID-19/Coronavirus Update

Out of an abundance of caution, we have made the decision to temporarily suspend ALL OPERATIONS. We will continue to monitor the situation closely and can not wait to resume normal operations as soon as it is safe and responsible to do so. Thank you for your patience, understanding, and support during these times.

If you are an existing customer wanting to reschedule, postpone and or cancel your reservation please complete the following form HERE.

Please note, we have limited staffing at this time and are doing our best to maintain CRITICAL business functions that will allow us to return to the work and customers we LOVE so dearly as quickly as possible. Your patience during this time is greatly appreciated.

Stay safe and take care of one another!

With love and respect,
The My 420 Tours Family