DANNY SCHAEFER

FOUNDER, CEO

Danny Schaefer is a pioneer in the development of the cannabis industry in Colorado and trailblazer in the marijuana tourism sector in America, integrating cannabis into mainstream travel experiences. When Colorado passed its landmark vote to legalize recreational use of marijuana in November 2012, Danny sold his interest in a telecoms company and set out with an entrepreneurial zeal for seizing on the “green rush”.

With his business partner and founder, JJ Walker, he was the first to recognize the demand for cannabis-themed travel experiences in Colorado. They packaged the first-ever cannabis tour in 2013 — blending adventure, experimentation and education — and launched a full-service agency, My 420 Tours, in early 2014.

A long-time advocate for the medicinal, therapeutic, and recreational benefits of cannabis, Danny has been highlighted and interviewed in national and international press for his role as the Father of Cannabis Tourism. He’s given keynote speeches at tradeshows in the cannabis field and the travel trade alike.  

“We are cultivators of cannabis culture,” he notes on his role in the ever-growing cannabis movement. “There is no better way to give back to this amazing community than by creating dynamic, connecting, cannabis-driven events and experiences.”

Favorite thing to buy at the dispensary: As a connoisseur, when I’m looking for a really top-shelf experience, I shop for flower — mostly using my nose. As a busy entrepreneur, I shop for vaporizers loaded with the best concentrates because they’re just so portable and convenient when you’re on the go.

Advice for visitors to Denver:  Explore the city. It’s a small city, and you can see a lot in one day — whether you’re walking, biking, or using city transport. Hipster restaurants, contemporary art, the historic Mint, and much more all within the same few square miles.

Denver is a rare “three nines” location. This means that in the same day, you can do nine runs at a nearby ski resort, play nine holes of golf, and catch nine innings of baseball. I make it a point to do a “three nines” day every year.

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DANNY’S TOP THREE